Fresh Produce Quality Benchmarking

We Benchmark over 200 items of fresh produce each fortnight from all of the major retailers. With 250-300 items assessed each fortnight, we have now inspected thousands of different products against this quality standard. The results of our fresh produce quality benchmarking report speak for themselves and we feel they are a fair and accurate representation of consumer experience. Some key points to take from our recent fresh produce benchmarking reports include:

  • Approximately 90% of fresh produce sampled showed no defects whatsoever
  • Mould and rots are on average the biggest cause of quality issues in retail fresh produce
  • Packs failing to meet the stated weight are a regular finding - for those packs which are not packed to an average weight

 

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How does your fresh produce compare

 

We Benchmark over 200 items of fresh produce each fortnight from all of the major retailers. These products are assessed for all of the common quality characteristics which are likely to affect consumer experience, value for money or generate wastage.

Each piece of fruit or vegetables from our standard 50 item shopping basket is assessed individually for the following elements of fresh produce quality:

  • Mould / Rot / Breakdown
  • Significant age / dehydration
  • Heavy bruising or damage
  • Incorrect sizes (based on product labelling)
  • Pests or Pest damage

We have a clear quality standard determining what is considered acceptable

  • A zero tolerance on severe quality defects such as mould is applied
  • Where weight or size are indicated on the packaging, these criteria are applied
  • For more subjective quality defects such as damage, bruising, and dehydration we are applying a standard 10% tolerance to the pack being inspected
  • The degree to which consumer experience would be adversely affected is given consideration in each instance

Food Surveys carry out quality inspections around the food industry, and use this data to assist our clients in benchmarking their own fresh produce quality against what can be taken as a representative industry average.